Gene Upshaw Advertisement in Ebony Magazine
Posted by RetiredPlayers at 11/1/2007 7:05 PM and is filed under uncategorized 
The information included in the image to the left appeared on the NFLPA website on October 18, 2007. The NFLPA website was promoting a four page spread which appeared in the October 2007 issue of Ebony Magazine. The union's website states, "Ebony Magazine features Gene Upshaw and all of the successes he has brought to the union throughout his tenure." The NFLPA fails to mention that the "feature" is actually a paid advertisement funded by the union. A copy of the "spread" is available in PDF format by clicking HERE. While the NFLPA website appears to indicate the piece is an unbiased story from the author, Melanie D.G. Kaplan; it is actually a paid advertisement promoting Gene Upshaw.
According to Johnson Publishing, publisher of Ebony Magazine, the NFLPA paid for the advertisement to appear in the October 2007 edition of their magazine. The cost of a single issue four page color advertisement in Ebony Magazine is $222,872.
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